STOLT

A simple but effective branding tool that will generate a lot of free advertising for you! Back in the days when mouse mats were considered a novelty, Apple had decided to customise and use mouse pads to promote their brand. Remember those mouse pads which had a prominent Apple logo. It definitely made a big impact then. In fact Apple owed its success to the promotion of the partially bitten Apple, that symbolises their logo.  This story of Apple Computers also created a stir in another domain - Marketing & Brand Promotion It made the then marketing world sit up and look at a medium that had the potential to make brands memorable - the simple Mouse Pads.  The novelty of the then Mouse Pad also made the task of a brand builder much easier.  Over a period of time, with the advancement of the mouse technology, the mouse could now be used anywhere; everywhere and on any surface. Subsequently the novelty of mouse pads wore off and the branding industry had virtually ditche...